IKEA Rebranding

I reimagined the IKEA brand through a comprehensive rebranding project, including redesigning the iconic logo, advertising materials, and overall visual identity. The new logo maintains IKEA’s approachable and functional essence while incorporating modern typography and updated colour schemes to reflect a fresh and dynamic outlook. Advertising campaigns were revamped to emphasise sustainability, innovation, and accessibility, using clean layouts and engaging visuals that resonate with diverse audiences. This project aimed to align the brand’s identity with contemporary values while preserving its recognisable heritage.